3 Reasons Why Googlers Rarely Read Anything Past Page One
- Rich Gorman, Direct Response Marketing, serial entrepreneur and innovator On one level, the field of online reputation management is easy to explain. As Cliff Stein, Reputation Changer CEO, likes to...
View ArticleSwing and a Miss: Senator Klobuchar’s Foray into Cloud Computing
On September 19, 2012, Senator Klobuchar introduced a bill titled “Cloud Computing Act of 2012” (the “Act”) that would amend the Computer Fraud and Abuse Act (“CFAA”). Essentially, the intent of the...
View ArticleClik here to view.
Bordering on Logos (Again)
By now, you must know, I’m a sucker for billboard ads. I really love to notice, study, comment on, and critique them, especially when there is an opportunity for some trademark storytelling. This one...
View ArticleThe Future of Advertising? Amazon Finds More Ways to Make Money
—Laura Toledo, Account & Marketing Manager at Tenrec My husband bought me a Kindle Fire last December. At first, I was reluctant to give up hard-copy books, but eventually I became obsessed with it...
View ArticleClik here to view.
Assassin’s Creed III: Evil George Washington Edition?
Today marks the release of probably the most anticipated video game of the year, Assassin’s Creed III. For those of you who complain that video games don’t teach kids anything, this game goes beyond...
View ArticleFTC’s New Rules for Advertising Mobile Apps
The Federal Trade Commission has published guidelines for advertising mobile applications. In general, the guidelines incorporate the FTC’s policies on truthful advertising and data privacy. On the...
View ArticleThe new infringement/opportunity frontier: Everything
Jason Voiovich, Director of Corporate Marketing, Logic PD Bottom Line: It won’t be long before cheap and ubiquitous 3D printing technology will present design patent owners with a choice: Seize the...
View ArticleClik here to view.
Design Patent Flexes Muscles
- Jeffrey Stone and Brett Klein, Patent Attorneys, Winthrop & Weinstine, P.A. The design patent is perceived by many designers and patent attorneys as being a relatively weak and impotent patent...
View Article“Who Owns You?”
— James E. Lukaszewski, ABC, APR, Fellow PRSA We are in the midst of an age where all of us are completely exposed and, in fact, are owned and sold by others, most of whom we will never know. Who is...
View ArticleKickstarting Your Trademark Portfolio
– Draeke H. Weseman, Weseman Law Office, PLLC 68,929 Backers. $10,266,845 Pledged. 10,266% Funded. The stat line above describes “Pebble,” a project to build blue-tooth enabled watches with e-paper...
View ArticleClik here to view.
The hope for Zipcar: Be less like Avis, more like Redbox
- Jason Voiovich, Director of Corporate Marketing, Logic PD I don’t like renting cars. I’m not sure I know many people who do. As a frequent business traveler, I’ve gotten better at running the...
View ArticleClik here to view.
7G Wireless: The Next Big Thing?
- Brent Carlson-Lee In the past six months, I have applied for a design patent and two trademarks – all food related. When I mention this, a common response is: “I wish I were creative or knowledgeable...
View ArticleThe Data Breach Lawsuit Powder Keg
Most data breaches occur because companies fail to implement adequate safeguards to protect personal identifiable information, and data breaches are growing in scope and sophistication. A study by...
View ArticleClik here to view.
The Names of MIT Media Lab: How to Describe an Innovation
- Anthony Shore, Operative Words There is nothing else quite like MIT Media Lab. Their mission to “invent a better future” has given us a better present. It’s Media Lab’s research and development that...
View ArticleTwitter Can Be a Brand Marketer’s Best Friend
- Debbie Laskey, MBA If you’re a marketer, you probably spend a great deal of your day checking Twitter, Facebook, Google Plus, and LinkedIn. Depending on your industry, you may also spend time on...
View ArticleAre TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel Marketing...
- David Mitchel, Director of Marketing – Distribion, Inc. AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One...
View ArticleClik here to view.
“Frankenstein” Class Action Suit Against YouTube Dies in Court…For Now
- Ryan Francis, Law Student, William Mitchell Law School vs. Is he alive? Not really, but the Manhattan Second District Court recently referenced the Frankenstein monster in The Football Ass’n...
View ArticleThe psychology of referrals: 3 reasons people advocate for brands
Matt Kucharski, Executive Vice President, Padilla Speer Beardsley I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every...
View ArticleClik here to view.
Will Tire Tread Trademarks Gain Traction?
Here is to sharing a photo I took using my iPad on a recent Canadian fishing trip, and yes, there is a trademark story here to share as well, not just a beautiful sunset positioned behind this ATV...
View ArticleDo Marketers & Salespeople Ruin Everything?
- David Mitchel, Director of Marketing – Distribion, Inc. During the recent LIMRA-LOMA Social Media Conference for Financial Services, one of the key points that keynote speaker Gary Vaynerchuk made...
View Article
